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Organizational DNA
In holistic thought the purpose of an organization must be instilled at its
core and be personified throughout, in order to remain healthy, to grow successfully, and to evolve strategically. Compare
this to the human body's DNA blueprint. Embedded in every cell, it provides instructions to achieve health in the
presence of ongoing challenges that upset equilibrium. In the absence of appropriate responses, dis-ease results.
It is no surprise that organizations – like people – have the capacity to manifest either healthfulness or dis-ease.
Consulting with organizations and business ventures, The H
Trust begins working with or toward an understanding of the essential DNA that is at the heart of everything the client
expresses. There are three activities involved in establishing an Organization's DNA: Identifying it, Activating
it, and Expressing it.
Identifying DNA focuses on PURPOSE. This is where we set the context of the organization through its vision, mission, guiding
principles, etc. Engaging with leadership is essential, as is involving and communicating with employees and other internal
stakeholders (e.g., consultants, contractors, etc.). Activating DNA requires consistent
alignment of thought, word, and action throughout the organization via its PEOPLE.
All principles, policies, procedures, strategies,
and success metrics
must begin to reflect, reinforce, and renew the ideas and intentions established by purpose. Expressing DNA embraces fully the
personal, interpersonal, and public sense of PLACE that the client conveys and people experience every day
- both internally and externally - through its presence. The built environment, along with the organization's culture,
corporate responsibility, interpersonal behavior, public
relationships, and communications via all media determine how stakeholders experience this sense
of place.
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